Email Nurture

Why Most Email Nurture Falls Short

Email is still one of the most effective channels in B2B Marketing — but only when it's done right.

Too often, nurture programs:

  • Rely on generic, one-size-fits-all messaging
  • Fail to adapt to buyer behavior or intent
  • Focus on volume instead of engagement
  • Lose momentum after the first interaction

The result? Low engagement, stalled pipelines, and missed opportunities.

Why Converture Is Different

Email nurture built for engagement — not inbox clutter.

AI-Powered Personalization

Messaging adapts based on behavior, interest, and engagement signals.

Conversational Approach

Emails are designed to feel relevant, timely, and helpful — not automated.

Integrated With Demand Programs

Nurture flows align with content, ABM, and lead engagement strategies.

Human Oversight & Optimization

Campaigns are monitored and refined to improve performance and quality.

How It Works

Smart email journeys that build momentum and drive action

Segment

Segment

Define audiences based on behavior, intent, and campaign goals.

Engage

Engage

Deliver personalized email journeys that educate and guide.

Nurture

Nurture

Use AI-driven logic to adapt messaging and cadence.

Support Conversion

Support Conversion

Pass engaged prospects into downstream nurturing campaigns.

  • 45
    %
    higher open rates than industry average
  • 3
    x
    more engagement touchpoints per prospect
  • 60
    %
    higher conversion from nurture to sales

The Results

  • Higher engagement and open rates
  • Stronger buyer relationships over time
  • Better performance from demand and ABM programs
  • Increased conversion from interest to action

"Converture's nurture programs helped us stay relevant without overwhelming prospects."

— Agency Partner, USA