BANT Telemarketing & Appointment Setting

Why Appointment Setting Often Misses the Mark

Many appointment-setting programs focus on speed — not quality.

As a result:

  • Meetings are booked with unqualified or unprepared prospects
  • Conversations lack context or buyer intent
  • Sales teams waste time chasing the wrong opportunities
  • Engagement breaks down after the first touch

Without proper qualification, appointment setting becomes a volume game — not a growth driver.

Why Converture Is Different

Qualification powered by people, supported by data.

Human-Led Qualification

Every lead is reviewed and qualified by trained SDRs — not automated scripts.

BANT-Informed Outreach

Conversations are guided by budget, authority, need, and timing to ensure alignment.

Intent-Aware Engagement

Outreach is informed by campaign behavior, content interaction, and engagement signals.

Seamless Campaign Integration

Works alongside demand gen, ABM, and nurture programs for consistent messaging.

How It Works

From lead to qualified conversation — with human precision

Align on Qualification Criteria

Align on Qualification Criteria

Define what a qualified conversation looks like for your clients.

Engage Prospects

Engage Prospects

SDRs conduct outreach using context from campaign activity and intent signals.

Qualify & Validate

Qualify & Validate

Leads are assessed for fit, interest, and readiness.

Schedule & Handoff

Schedule & Handoff

Qualified meetings are passed to sales with full context and notes.

  • 85
    %
    meeting-to-opportunity conversion rate
  • 95
    %
    sales team satisfaction with meeting quality
  • 3
    x
    higher quality than automated appointment setting

The Results

  • Higher-quality meetings
  • Improved conversion from lead to conversation
  • Better alignment between marketing and sales
  • Increased confidence in appointment quality

"Converture helped us move from booked meetings to meaningful conversations."

— Agency Partner, USA