Programmatic Campaigns

Why Programmatic Often Underperforms

Programmatic advertising can drive reach — but without the right data and strategy, it often misses the mark.

Common challenges include:

  • Ads reaching the wrong audiences
  • Limited visibility into performance quality
  • Wasted spend on low-intent impressions
  • Poor alignment with demand and nurture efforts

Without precision and context, programmatic becomes noise instead of impact.

Why Converture Is Different

Programmatic built on data, intent, and strategy — not guesswork.

First-Party Audience Targeting

Campaigns leverage Converture's owned, verified audience data for more accurate reach.

AI-Optimized Delivery

AI continuously adjusts placement and targeting to improve performance and efficiency.

Intent-Informed Activation

Ads are served to buyers showing real engagement signals — not just demographic matches.

Integrated With Demand Programs

Programmatic works alongside content, nurture, and ABM efforts for a cohesive experience.

How It Works

AI-driven precision targeting for maximum impact

Define Target Audience

Define Target Audience

Identify roles, industries, and behavioral signals.

Activate Campaigns

Activate Campaigns

Launch AI-driven programmatic ads across relevant channels.

Optimize in Real Time

Optimize in Real Time

Adjust delivery based on performance and engagement data.

Measure & Refine

Measure & Refine

Track impact and continuously improve results.

  • 40
    %
    lower wasted ad spend
  • 3
    x
    higher engagement rates
  • 65
    %
    improvement in audience targeting accuracy

The Results

  • More efficient ad spend
  • Higher engagement from relevant audiences
  • Stronger alignment with demand and nurture strategies
  • Improved visibility across the buyer journey

"Converture's programmatic approach helped us reach the right audience without wasting budget."

— Agency Partner, USA